I founded B. Unleashed because I love disruptive marketing! Throughout my career, my strength has been to bring an entrepreneurial flair to marketing plans. I have a fantastic grounding in traditional marketing from my early days at Unilever, however following the demerger of their spreads business I really found my creativity when building marketing plans. Given freedom to think entrepreneurially, with tighter budgets in a fast-paced environment; this is where I thrive. I help brands punch above their weight by outsmarting not outspending the competition.
I deliver creative thinking whatever the budget and I am energised when most marketeers feel ready to throw in the towel. I can help you to think about marketing ideas that have impact and with activities that cut through. By sharing with me your objectives and marketing budget, I will bring creative thinking and innovative ideas for your business to stand out. I have gained fame in organisations for motivating teams under budget cuts, helping challenge mindsets to make the most of the budget, which is why I believe anyone can think like a founder! I offer marketing coaching, workshops and dynamic marketing plans. I can work with with you or along side your teams to develop marketing plans & execute them too.
I am experienced in working in a highly competitive, growth environment and my approach to marketing can be applied to many areas. For example, I have grown a number of successful vegan brands within the context of a market with many new entrants. Whilst I have a wealth of knowledge within the plant-based sector, my ability to grow brands in fast-paced competitive, environments means I know what it takes to deliver marketing plans that cut through the noise!